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Notes on running a contractor's phone.

Missed calls, call forwarding, what to ask a caller, and what we learn answering for contractors in 30 cities.

An AI receptionist for plumbers: what the calls sound like

What plumbing calls sound like when an AI receptionist answers them: the questions it asks, what it books, and the wasted trips it prevents.

Virtual receptionist vs. answering service: which books the job?

The practical differences between a virtual receptionist and an answering service for a contractor, judged on one thing: does the job get booked?

How much does a missed call actually cost a contractor?

A worksheet, not a scare story: how to work out the real cost of missed calls for your own trade using numbers you already know.

AI receptionist for small business: what it does, what it costs

A plain explanation of what an AI receptionist for a small business actually does on a call, what it can't do, and what it costs per month.

The four questions that separate a real job from a callback

A good office knows what to ask before booking a visit. Here are the four questions we ask for every trade, and why each one matters.

Conditional call forwarding, explained for contractors

How to forward only the calls you don't answer — the codes for Verizon, AT&T and T-Mobile, what it costs, and how to turn it off.

What actually happens to a call you don't answer

Most homeowners with a leak or a dead furnace don't leave a voicemail. Here's what they do instead, and what it means for a one-truck contractor.

You don't pay a cent until it gets you two leads.

Set up your business in a dozen taps, then call and hear it answer as you. It works for you free until it has gotten you two leads - then it's $200 a month, no contract.

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